Households that build their week around the circular at The Fresh Market know that the difference between a $90 cart and a $60 cart often comes down to whether or not you took thirty seconds to clip the right coupon. This week, The Fresh Market (HQ: Greensboro, NC, roughly 160 US locations) is running a 6% off promotion on Aquaphor Baby as part of its baby & kids program. The offer is published as a digital coupon valid through 2026-05-12.
Aquaphor Baby is one of the more frequently restocked items in the baby & kids aisle, which is why The Fresh Market has chosen it as a featured promotion: shoppers who buy it once tend to buy it again on the same trip the following week. The 6% discount in this campaign is meaningful because it lands above the typical 8–12% promotional band most chains run on their everyday staples. There is no minimum purchase requirement on this offer. Use promo code GROCERAQUA59 at checkout — the code is case-insensitive and works at the register, in the mobile app, and on most curbside pickup orders.
Show the digital offer at the self-checkout scanner — most stores now accept the on-screen barcode directly from your phone. If you shop in person, double-check the printed receipt before leaving the store; on rare occasions a digital coupon will fail to scan because of an outdated SKU at a single location, and the customer service desk can apply the discount manually within minutes.
Stack this offer with a manufacturer coupon from the Sunday paper for the deepest possible savings. Many The Fresh Market shoppers report saving an additional 8–20% on top of the headline discount by combining this coupon with their loyalty program's earned points or fuel rewards. Because Aquaphor Baby is shelf-stable for at least a few weeks at typical pantry conditions, this is also a reasonable item to stock up on while the discount is live — just be honest about how much your household actually uses week to week.
Fine print: Offer valid only at participating locations within the United States. Tax, deposits and bag fees not included. Pricing and availability of the underlying Aquaphor Baby item may vary by region; the published 6% discount applies to the in-store shelf price at participating The Fresh Market locations and may differ slightly at express or fuel-station storefronts. Source: Coupon Aisle editorial sample.