:root {
  --brand: #e63946;
  --brand-dark: #b8202d;
  --leaf: #2d6a4f;
  --leaf-bright: #52b788;
  --cream: #fff8ee;
  --paper: #fffdf8;
  --ink: #1d1d1f;
  --ink-muted: #5b5b62;
  --line: #ecdfca;
  --line-strong: #d8c7a8;
  --chip: #fde9c7;
  --chip-ink: #6b3d00;
  --shadow-sm: 0 1px 2px rgba(40, 20, 0, .06), 0 2px 8px rgba(40, 20, 0, .04);
  --shadow-md: 0 6px 20px rgba(40, 20, 0, .08);
  --radius: 14px;
  --radius-sm: 8px;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  color: var(--ink);
  background: var(--paper);
  line-height: 1.55;
  font-size: 16px;
}
img, svg { max-width: 100%; display: block; }
a { color: var(--brand-dark); text-decoration: none; border-bottom: 1px solid rgba(184,32,45,.18); transition: color .15s, border-color .15s; }
a:hover { color: var(--brand); border-bottom-color: var(--brand); }
h1, h2, h3, h4 { font-family: "Fraunces", "Cambria", Georgia, serif; font-weight: 700; line-height: 1.18; color: var(--ink); margin: 0 0 .5em; letter-spacing: -0.01em; }
h1 { font-size: clamp(2rem, 4vw + .5rem, 3.4rem); font-weight: 900; }
h2 { font-size: clamp(1.5rem, 2vw + .5rem, 2.1rem); margin-top: 1.5em; }
h3 { font-size: 1.2rem; margin-top: 1.25em; }
h4 { font-size: 1rem; }
p { margin: 0 0 1em; }
.container { max-width: var(--max); margin: 0 auto; padding: 0 1.25rem; }
.muted { color: var(--ink-muted); }
.small { font-size: .9rem; }
.micro { font-size: .78rem; color: var(--ink-muted); }
.eyebrow { display: inline-block; text-transform: uppercase; letter-spacing: .12em; font-size: .72rem; font-weight: 700; color: var(--brand-dark); background: var(--chip); padding: .25rem .55rem; border-radius: 999px; }
.eyebrow.center { display: block; text-align: center; background: transparent; color: var(--ink-muted); }

/* HEADER */
.site-header { background: var(--paper); border-bottom: 1px solid var(--line); position: sticky; top: 0; z-index: 50; }
.header-row { display: flex; align-items: center; gap: 1.25rem; padding: 1rem 1.25rem; }
.brand { display: flex; align-items: center; gap: .65rem; border: none; }
.brand-mark { display: inline-flex; }
.brand-name { font-family: "Fraunces", serif; font-weight: 900; font-size: 1.35rem; color: var(--ink); display: block; line-height: 1; }
.brand-tag { font-size: .72rem; color: var(--ink-muted); display: block; margin-top: .15rem; }
.nav-primary { display: flex; gap: 1.25rem; margin-left: auto; }
.nav-primary a { color: var(--ink); border: none; font-weight: 500; }
.nav-primary a:hover { color: var(--brand-dark); }
.header-cta { white-space: nowrap; }
.trust-strip { background: var(--cream); border-bottom: 1px solid var(--line); }
.trust-row { display: flex; gap: 1rem; padding: .55rem 1.25rem; flex-wrap: wrap; justify-content: center; }
.trust-badge { font-size: .8rem; color: var(--chip-ink); font-weight: 600; }

/* BUTTONS */
.btn { display: inline-flex; align-items: center; justify-content: center; padding: .7rem 1.1rem; border-radius: var(--radius-sm); font-weight: 600; font-size: .95rem; border: 2px solid transparent; cursor: pointer; transition: transform .08s, background .15s, color .15s, border-color .15s; }
.btn:hover { transform: translateY(-1px); }
.btn-primary { background: var(--brand); color: white; border-color: var(--brand); }
.btn-primary:hover { background: var(--brand-dark); border-color: var(--brand-dark); color: white; }
.btn-outline { background: transparent; color: var(--brand-dark); border-color: var(--brand); }
.btn-outline:hover { background: var(--brand); color: white; }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line-strong); }
.btn-ghost:hover { background: var(--cream); }
.btn-tiny { padding: .35rem .6rem; font-size: .8rem; border-radius: 6px; background: var(--cream); color: var(--brand-dark); border: 1px solid var(--line-strong); }
.btn-tiny:hover { background: var(--brand); color: white; border-color: var(--brand); }
.btn-lg { padding: .9rem 1.4rem; font-size: 1.05rem; }
.btn-block { width: 100%; }

/* HERO */
.hero { background: linear-gradient(180deg, var(--cream) 0%, var(--paper) 100%); padding: 3rem 0 2rem; }
.hero-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: 2.5rem; align-items: center; }
.hero h1 { margin-top: .65rem; }
.hero .lede { font-size: 1.15rem; color: var(--ink-muted); max-width: 38em; }
.hero-actions { display: flex; gap: .75rem; flex-wrap: wrap; margin-top: 1rem; }
.hero-stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; margin: 1.75rem 0 0; padding: 0; list-style: none; }
.hero-stats li { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: .85rem; }
.hero-stats strong { display: block; font-family: "Fraunces", serif; font-size: 1.65rem; color: var(--brand-dark); }
.hero-stats span { font-size: .82rem; color: var(--ink-muted); }
.hero-art img { border-radius: var(--radius); box-shadow: var(--shadow-md); width: 100%; }

@media (max-width: 880px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-art { order: -1; }
  .nav-primary { display: none; }
  .hero-stats { grid-template-columns: repeat(2, 1fr); }
}

/* STORE LOGOS */
.store-logos { padding: 2rem 1.25rem 1rem; max-width: var(--max); margin: 0 auto; }
.logo-grid { display: flex; flex-wrap: wrap; gap: .65rem; padding: 0; margin: 1rem 0 0; list-style: none; justify-content: center; }
.logo-grid a { border: none; }
.logo-pill { display: inline-block; padding: .55rem 1rem; background: var(--paper); border: 1px solid var(--line); border-radius: 999px; font-weight: 600; color: var(--ink); transition: background .15s, color .15s, border-color .15s; }
.logo-pill:hover { background: var(--brand); border-color: var(--brand); color: white; }

/* SECTIONS */
.section { padding: 2.25rem 1.25rem; max-width: var(--max); margin: 0 auto; }
.section-head { display: flex; align-items: baseline; justify-content: space-between; gap: 1rem; margin-bottom: 1rem; }
.section-head h2 { margin: 0; }
.link-arrow { font-weight: 600; }
.section.split { display: grid; grid-template-columns: 1.7fr .9fr; gap: 2rem; align-items: start; }
@media (max-width: 880px) { .section.split { grid-template-columns: 1fr; } }

/* DEAL CARDS */
.deal-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 1rem; }
.deal-card { background: white; border: 1px solid var(--line); border-radius: var(--radius); padding: 1.1rem; box-shadow: var(--shadow-sm); display: flex; flex-direction: column; gap: .55rem; transition: transform .1s, box-shadow .15s, border-color .15s; }
.deal-card:hover { transform: translateY(-2px); box-shadow: var(--shadow-md); border-color: var(--line-strong); }
.deal-card-head { display: flex; gap: .5rem; align-items: center; flex-wrap: wrap; }
.discount-chip { background: var(--brand); color: white; font-weight: 700; padding: .25rem .55rem; border-radius: 6px; font-size: .82rem; letter-spacing: .02em; }
.discount-chip.lg { font-size: 1.1rem; padding: .45rem .85rem; }
.verified-chip { background: #d4edda; color: #155724; font-size: .75rem; font-weight: 700; padding: .25rem .55rem; border-radius: 6px; }
.deal-card-title { margin: .25rem 0 0; font-family: "Fraunces", serif; font-size: 1.12rem; line-height: 1.25; }
.deal-card-title a { color: var(--ink); border: none; }
.deal-card-title a:hover { color: var(--brand-dark); }
.deal-card-meta { font-size: .85rem; color: var(--ink-muted); margin: 0; }
.deal-card-row { display: flex; justify-content: space-between; align-items: center; gap: .5rem; margin: 0; font-size: .88rem; }
.code { font-family: "Menlo", "Monaco", monospace; background: var(--cream); border: 1px dashed var(--line-strong); padding: .15rem .45rem; border-radius: 6px; font-weight: 700; color: var(--brand-dark); }
.code-lg { font-size: 1.6rem; padding: .6rem 1rem; display: inline-block; }

/* PROMO BLOCK */
.promo-block { background: var(--cream); border: 1px dashed var(--line-strong); border-radius: var(--radius); padding: 1.1rem; margin-bottom: 1.5rem; }
.promo-block .muted { margin: 0; }
.deal-meta-row { display: flex; gap: .6rem; align-items: center; flex-wrap: wrap; margin-top: .75rem; }

/* PROSE */
.prose { max-width: 68ch; }
.prose p, .prose li { font-size: 1.04rem; line-height: 1.72; color: #2c2c33; }
.prose h2 { margin-top: 2rem; }
.prose ol.steps { padding-left: 1.2em; }
.prose ol.steps li { margin: .5em 0; }

/* KEY FACTS */
.key-facts { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.25rem; margin: 1.5rem 0; }
.key-facts dl { display: grid; grid-template-columns: 1fr 2fr; gap: .35rem .75rem; margin: 0; }
.key-facts dt { font-weight: 600; color: var(--ink-muted); font-size: .9rem; }
.key-facts dd { margin: 0; font-size: .92rem; }
.count { color: var(--ink-muted); font-weight: 400; font-size: .8em; }

/* CATEGORY GRID */
.category-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); gap: 1rem; padding: 0; list-style: none; margin: 0; }
.category-tile { display: block; background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 1.1rem; color: var(--ink); border-bottom-width: 1px; }
.category-tile:hover { background: var(--cream); border-color: var(--brand); color: var(--brand-dark); }
.category-tile strong { display: block; font-family: "Fraunces", serif; font-size: 1.15rem; margin-bottom: .25rem; }

/* STORE GRID */
.store-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); gap: 1rem; padding: 0; list-style: none; margin: 0; }
.store-tile { background: white; border: 1px solid var(--line); border-radius: var(--radius); }
.store-tile a { display: flex; flex-direction: column; gap: .2rem; padding: 1rem; color: var(--ink); border: none; }
.store-tile a:hover { background: var(--cream); color: var(--brand-dark); }
.store-tile strong { font-family: "Fraunces", serif; font-size: 1.05rem; }
.store-list { list-style: none; padding: 0; margin: 0 0 1rem; }
.store-list li { padding: .35rem 0; border-bottom: 1px dashed var(--line); }
.store-list a { font-weight: 600; color: var(--ink); border: none; }
.store-list a:hover { color: var(--brand-dark); }

/* TIPS */
.tip-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(240px, 1fr)); gap: 1rem; padding: 0; list-style: none; margin: 0; }
.tip-card { display: flex; flex-direction: column; gap: .5rem; padding: 1.1rem; background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); color: var(--ink); border-bottom-width: 1px; }
.tip-card:hover { background: var(--cream); color: var(--brand-dark); }
.tip-card strong { font-family: "Fraunces", serif; font-size: 1.1rem; line-height: 1.25; }

/* CTA PANEL */
.cta-panel { background: var(--cream); border: 1px solid var(--line-strong); border-radius: var(--radius); padding: 1.25rem; }
.cta-panel h3 { margin-top: 0; }
.cta-list { list-style: none; padding: 0; margin: 0 0 1rem; display: grid; gap: .75rem; }
.cta-list li { background: white; border: 1px solid var(--line); border-radius: var(--radius-sm); padding: .8rem; font-size: .9rem; display: flex; flex-direction: column; gap: .35rem; align-items: flex-start; }
.claim-widget { background: var(--brand); color: white; border-radius: var(--radius-sm); padding: 1rem; }
.claim-widget h4 { color: white; margin: 0 0 .35rem; font-size: 1.05rem; }
.claim-widget p { color: rgba(255,255,255,.92); margin: 0 0 .65rem; }
.claim-widget .btn-primary { background: white; color: var(--brand-dark); border-color: white; }
.claim-widget .btn-primary:hover { background: var(--cream); color: var(--brand-dark); }
.claim-card { background: var(--cream); border: 1px solid var(--line-strong); border-radius: var(--radius); padding: 1.25rem; margin-top: 1.5rem; }

/* LEAD CAPTURE */
.lead-capture { background: linear-gradient(135deg, #2d6a4f 0%, #1b4332 100%); color: white; padding: 3rem 1.25rem; margin: 3rem 0 0; }
.lead-inner { max-width: var(--max); margin: 0 auto; display: grid; grid-template-columns: 1.1fr .9fr; gap: 2rem; align-items: center; }
@media (max-width: 880px) { .lead-inner { grid-template-columns: 1fr; } }
.lead-capture h2 { color: white; margin: .35rem 0 .5rem; }
.lead-capture .eyebrow { background: rgba(255,255,255,.15); color: #d8f3dc; }
.lead-copy p { color: rgba(255,255,255,.92); }
.lead-bullets { list-style: none; padding: 0; margin: .5rem 0 0; display: grid; gap: .35rem; }
.lead-bullets strong { color: #95d5b2; margin-right: .5rem; }
.lead-form { background: white; color: var(--ink); padding: 1.5rem; border-radius: var(--radius); box-shadow: var(--shadow-md); }
.lead-form label { display: block; font-size: .85rem; font-weight: 600; margin: .65rem 0 .25rem; color: var(--ink); }
.lead-form input { width: 100%; padding: .75rem .85rem; border: 1.5px solid var(--line-strong); border-radius: var(--radius-sm); font-size: 1rem; font-family: inherit; }
.lead-form input:focus { outline: 2px solid var(--brand); outline-offset: 1px; border-color: var(--brand); }
.lead-form .btn { margin-top: 1rem; }
.lead-form .micro { margin-top: .65rem; text-align: center; }
.lead-form .micro a { color: var(--brand-dark); }

/* TESTIMONIALS */
.testimonials .testimonial-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 1rem; list-style: none; padding: 0; margin: 0; }
.testimonial { background: var(--paper); border-left: 3px solid var(--brand); padding: 1rem 1.1rem; border-radius: var(--radius-sm); }
.testimonial p { margin: 0 0 .35rem; font-style: italic; }

/* COMPARE TABLE */
.compare-table { width: 100%; border-collapse: collapse; margin: 1rem 0 1.5rem; }
.compare-table th, .compare-table td { text-align: left; padding: .65rem .75rem; border-bottom: 1px solid var(--line); }
.compare-table th { background: var(--cream); font-size: .85rem; }
.compare-table td { font-size: .92rem; }

/* PAGE HEADER */
.page-header { padding: 2.25rem 1.25rem 1rem; max-width: var(--max); margin: 0 auto; }
.page-header h1 { margin-top: .5rem; }
.page-header .lede { font-size: 1.1rem; color: var(--ink-muted); max-width: 42em; }
.breadcrumb { font-size: .85rem; color: var(--ink-muted); margin-bottom: .5rem; }
.breadcrumb a { color: var(--ink-muted); border: none; }
.breadcrumb a:hover { color: var(--brand-dark); }

/* AD SLOTS */
.ad-slot { background: repeating-linear-gradient(45deg, #f6efe1, #f6efe1 8px, #efe5cf 8px, #efe5cf 16px); border: 1px dashed var(--line-strong); border-radius: var(--radius-sm); display: flex; align-items: center; justify-content: center; color: var(--ink-muted); font-size: .8rem; min-height: 90px; margin: 1.5rem 0; }
.ad-slot--in-content { min-height: 120px; }
.ad-slot--sidebar { min-height: 250px; margin-bottom: 1rem; }
.ad-slot-label { letter-spacing: .15em; text-transform: uppercase; font-weight: 700; }

/* FOOTER */
.site-footer { background: #2d2620; color: #e8e1cf; margin-top: 3rem; padding: 2.5rem 0 1.5rem; }
.site-footer .brand-name { color: #fff8ee; }
.site-footer h4 { color: #fff8ee; font-size: .95rem; font-family: "Inter", sans-serif; text-transform: uppercase; letter-spacing: .08em; margin: 0 0 .75rem; }
.site-footer .muted { color: #b9b09a; }
.site-footer a { color: #f6efe1; border: none; }
.site-footer a:hover { color: var(--leaf-bright); }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr 1fr; gap: 2rem; padding: 0 1.25rem 1.5rem; max-width: var(--max); margin: 0 auto; }
@media (max-width: 700px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
.link-col { list-style: none; padding: 0; margin: 0; display: grid; gap: .35rem; font-size: .92rem; }
.footer-bottom { border-top: 1px solid #443a30; padding-top: 1rem; }

/* SIDE COLUMN */
.side { display: flex; flex-direction: column; gap: 1rem; position: sticky; top: 90px; }
@media (max-width: 880px) { .side { position: static; } }